Sara is a tourism marketing practitioner with over 15 years’ experience across the corporate, government and NGO sectors. She has worked with organisations including Jetstar Airways, Melbourne Airport, Sabre Pacific, the Australian Open, City of Melbourne and most recently the Northern Territory Government. Sara also holds extensive international experience, having worked for the Office of the President and Ministry of Tourism Timor-Leste, and currently as a Consultant for the World Bank in the Pacific division.

Sara has lived in Darwin for the past two years, working as the Manager of Strategic Engagement and International Communication for the Department of Trade, Business and Innovation. As a full-time consultant, she continues to work closely with the Northern Territory Government and recently joined the TRC Tourism team.

Sara is a practitioner at heart, but with a recently completed PhD, she is able to underpin her practical approach with a strong evidence base and theoretical analysis. She is an adept qualitative researcher and well versed in stakeholder consultation and engagement.

Strengths

• brand development
• communications strategy
• market segmentation
• audience analysis
• investment strategy
• sustainable tourism planning.