Emma has over 20 years’ experience in research, planning and bringing to life the brands of some of Australia’s leading tourism destinations through her consulting experience with TRC Tourism and previous roles including Senior Tourism Advisor with Australia’s National Landscapes Program.
As a consultant with TRC Tourism, Emma has worked with clients across Australia on experience development, destination planning, stakeholder engagement, business development, destination research and analysis, marketing and communications activities. Emma has also worked with the tourism industry in Niue to establish a Responsible Tourism Strategy, develop criteria for tourism certification and a code of practice for tourism businesses and visitors.
Emma works with clients and destinations to identify the strengths of their business or destination, and the gaps or opportunities that need to be addressed to generate successful tourism outcomes in an ever-competitive market place. Emma effectively works with clients and their stakeholders to distil big picture visions for tourism into actions that will result in authentic, sustainable opportunities that increase tourism benefits to the local community, businesses and environment.
- Sustainable tourism, ecotourism and outdoor recreation planning
- Destination management planning
- Experience development strategy
- Destination and tourism research and analysis
- Destination and business planning, positioning and marketing