Judy has a wealth of practical and well travelled experience in the tourism industry in the local government, regional tourism and alpine resort sectors and combines that with a creative flair and solutions focused approach. Well respected for her leadership and commitment to destination sustainability, Judy has a track record of strategic planning, industry, product and visitor experience development work that assists communities, in tandem with business, achieve the future they desire. 

A multi term member of public land management government boards, Judy is experienced in developing policy and strategic plans and understands the political landscape. She is an experienced community and project advocate, producing quality funding proposals and delivering on tourism and business event, project and program success. She is particularly adept at making connections and collaborating for better outcomes. Her unique skill set includes engagement, media, marketing and research. 

Strengths

• Visitor experience development 
• Industry and product to complement destination aspirations and strengths 
• Economic development strategy with a triple bottom line focus 
• Community and stakeholder engagement and facilitation 
• Planning for destination sustainability 
• Conducting research that informs strategic decisions 
• Integrated media and marketing strategy and plans 
• Highly effective communicator 

Project Highlights

• Omeo Mountain Biking Business Case
• Shipwreck Coast Visitor Experience Centre
• Activate Tairawhiti Optimising Cruise
• Activate Tairawhiti Accommodation Sector Analysis
• Nelson Adventure Park Fringed Hill Gondola