In an increasingly competitive travel market place, it is critical to get the attention of consumers about what is special about your destination. It is not enough to simply have a tagline…you need to ensure that your brand speaks to the consumer and creates an emotional connection based on your offering. This needs to reflect the exceptional experiences your destination offers, and drive a decision to visit, rather than simply an awareness of the destination.
Tourism taglines from every country in the world have been collated on a map…. What do you think? Are they reflecting what is special about the destination? Do they inspire a decision to visit the country? Check it out and let us know your thoughts!
World-wide (see the map in high resolution here)