The first of a series of interpretive signs for sites and attractions in Samoa “rolled off the press” yesterday at Sign Studio in Apia. TRC Tourism, in conjunction with Samoa Tourism Authority and Savai’i Samoa Tourism Association, undertook detailed discussions with local villages who manage sites to gather cultural stories and information to share with visitors. Most sites are managed by the local community and this means communication with their guests is often limited by a lack of English language skills. The interpretive signs inform visitors about the significance of the sites, as well as providing messages to ensure visitors are respectful of local customs when visiting the villages. A further 12 signs will now be printed and installed at sites across Savai’i and Upolu. This work is part of the Samoa Tourism Growth Partnership funded by NZ Aid.