The last in our series of trails takeouts is probably the most important: what not to do!
We can learn as much from each other’s successes as failures. What wouldn’t trail developers do next time? And what are some of the biggest mistakes that have been made that you don’t want to replicate?
The latest Monthly Regional Tourism Estimates released by the Ministry of Business, Innovation and Employment (MBIE) show that tourism expenditure grew in all regions in New Zealand over the year to May 2017. Is your region making the most of this growth?
TRC has partnered with dsb Landscape Architects and Locales to prepare a Concept Plan and Interpretation Strategy for Mulligans Flat Woodland Sanctuary for the Woodlands and Wetlands Trust. The recently extended Mulligans Flat Woodland Sanctuary is nestled on the edge of the ACT’s expanding residential area and is one of Australia’s most outstanding examples of woodland biodiversity conservation.
TRC Director Janet Mackay and TRC Associates Alistair Henchman and Ray Salter returned to Samoa in October to continue work on the Samoa Tourism Growth Partnership. This is a large scale project working with the Samoa Tourism Authority on behalf of the New Zealand Ministry of Foreign Affairs and Trade to generate increased benefits from tourism for Samoa.
A tourism health-check is an ideal way to identify the opportunities and challenges for your destination.
TRC Tourism will work with your destination to analyse your:
- Visitor profile: an analysis to understand who’s visiting your destination, when and why.
- Visitor satisfaction: a check in on the satisfaction of current visitors with our offering, and the likely satisfaction of future visitors.
- Tourism offer: a review and recommendations for development of your tourism offer across attractions, products, events, accommodation, way-finding and signage, visitor centres and associated infrastructure.
- Visitor Centre economic impact – an assessment of the return on investment from your visitors centre/s and how to best engage in the digital age.
- Tourism impact: an analysis of the economic, social and environmental impacts of tourism within your destination to assist in planning and business case development.
Contact us to customise a tourism health check package to meet your needs.
TRC was thrilled to hear that Tourism Western Australia and the Imintji Community were the winners of the Public Engagement and Community Planning award at the Planning Institute of Australia National Awards for 2017 for the Camping with Custodians Program.
Ray Salter and Penny Spoelder from TRC and Shane Vuletich from Fresh Info are working with key stakeholders in the Bay of Plenty to develop a Regional Level Visitor Sector Framework that will identify significant priorities to develop the visitor economy.
TRC has been contracted to develop a business case for mountain biking in Manawatu Gorge near Palmerston North on the North Island NZ. Manawatu Gorge offers a range of land and river based activities and attractions in a nationally significant biodiversity management site and scenic location.
The TRC team, including our partner Chris Hay from Locales Limited, visited Moonta this week and spoke with National Trust staff and volunteers, Councillors and staff of Copper Coast Council and representatives from Tourism Yorke Peninsula and History and Heritage SA about their vision and hopes for tourism at this National Heritage listed site.
TRC has been contracted to complete a feasibility study on walking, cycling and equestrian trails in the Gore District in Southland, New Zealand. The study will identify feasible projects for inclusion in future works programs aimed at improving walking, cycling and horse riding infrastructure and opportunities in the local Gore District. TRC Director Janet Mackay spent this week in and around Gore, to review the current situation, identify opportunities for new trails and provide advice on maximising those opportunities to provide direct health, safety and economic benefits to the community.
The feasibility study is part of a range of regional Trails initiatives, including the Southland Cycling Strategy, which was also recently completed by TRC.
TRC have teamed with UDLA landscape architects and MCa economists to prepare a concept plan and feasibility analysis to assist the Murujuga Aboriginal Corporation secure funding for the proposal to deliver new tourism opportunities in this outstanding part of the Pilbara.
Two stories about The Blue Derby Trails were featured last weekend in The Australian and the Good Weekend magazine. TRC has worked on several trails projects in the region since 2014, and the company is very pleased to see the results of that work coming to fruition.
TRC Director Janet Mackay and Charlotte Prouse from the Destination Marketing Store have been running a series of workshops in the Hamilton Waikato region.
Some workshops have been held with tourism operators to look at new ways of working together to strengthen the experiences offered to the market through partnerships and product bundling with other businesses.
The second round of workshops contribute to the development of local Destination Action Plans. Local tourism industry people are mentored to define the actions they wish to take to reach their vision for the area.
Penny Spoelder and Chris Rose have been transported to Tasmania to undertake hard labour at the World Heritage Convict Sites for the Tasmanian Government. TRC is advising on management and governance options for Maria Island National Park’s unique assets.
TRC Associates Les Clark, Lisa Choegyal and Rabi Jung Pandey are currently travelling through remote Western Nepal consulting with local stakeholders and conducting regional workshops in order to prepare a Western Nepal Destination Plan for the Ministry of Culture Tourism and Civil Aviation.
TRC’s Alistair Henchman is undertaking a study for Ventus Energy on the potential impacts of a proposed wind energy project on tourism and recreational activities in the Kaimai Ranges in the Hauraki and Matamata-Piako Districts in the Waikato Region in of New Zealand.
Last year TRC carried out research for Tourism New Zealand on the international approaches to travel seller specialist programmes. As part of this project we reviewed the programmes of Australia, the USA, UK, Hong Kong and China. All have their differences and this has led to Tourism NZ looking further at how the process of training travel sellers can be improved.
In November 2016 TRC completed a Business Case for the proposed interpretive and community service centre in Kawakawa. TRC were engaged by Northland Inc to prepare the business case for the proposed centre which will celebrate the life of Frederick Hundertwasser, an Austrian artist, architect and philosopher who spent many years in Northland before his death in 2000.
TRC is proud to be working with Venture Taranaki Trust and a range of industry and government partners to be preparing a Tourism Destination Strategy for the Taranaki Region (West Coast of the North Island). The plan will provide guidance on the markets for Taranaki to focus on, the right products to be growing and pursuing, and of course partnering with industry on its development and implementation.
TRC is working on a feasibility study for the trail Coastal Pacific Trail in the Marlborough and North Canterbury region of the South Island of New Zealand. The trail is proposed to link Picton and Kaikoura, accessing the wineries of the Marlborough district and taking in the magnificent coastline between Ward and Kaikoura.
Janet and Alistair together with our economist Michael Connell and Greg Grabasch of UDLA have been assisting the Murujuga Aboriginal Corporation plan for a Living Culture Centre on the Burrup Peninsula. MAC have now decided to pursue the development on a site at Conzinc Bay, and the TRC team are advising on the most beneficial way to stage the development in parallel with building capacity in the community to deliver tour guiding and hospitality services so that by the time the centre is constructed a world class experience can be delivered to visitors.
2016 PIA NT National Awards - Commendation for Planning Excellence – Best Planning Ideas, Large Projects. For guidelines for trail planning, design and management – Northern Territory Mountain Bike Master Plan.
TRC team members Alistair Henchman and Emma Knezevic visited Wellington Caves this week to meet with enthusiastic and committed stakeholders from the Wellington Caves Advisory Group and caves guides and staff as part of the process of developing the Wellington Caves Master Plan.
TRC Senior Consultants Chris Rose and Penny Spoelder, along with economist Michael Connell of Michael Connell and Associates, were lucky enough to spend some time on the beautiful King Island and North West Coast of Tasmania recently, as part of a project for the Tasmanian Department of State Growth examining the supply and demand of tourist accommodation there.
The Hamilton & Waikato Tourism Opportunities Plan has recently been completed by the TRC team. The plan covers seven District Councils and Hamilton City and identifies how the region can best be positioned to leverage growth in a range of markets. It identifies the hero experiences that have the pulling power to attract new and repeat visitors to the region and encourage dispersal.
TRC Consultants Emma Knezevic and Chris Rose spent a productive couple of days in Baw Baw Shire in Victoria late last month, meeting shire and broader Gippsland region stakeholders as part of a project to develop a Recreational Vehicle and Tourism Signage Plan for the shire.
TRC's Penny Spoelder is enjoying doing some work close to home, working with Bernard and Karen from Distinctly Travel Management, on the assessment of tourism products and experiences for VisitCanberra. Penny travels to some fantastic destinations (for work of course) but this time she is getting the opportunity to test the home grown product and help strengthen Canberra’s appeal as a destination.
We're thrilled with the feedback from the TRC Sustainable Trails Conference held in Thredbo in May. Speakers at the conference gave fascinating insights into how to quantify the benefits of trails, both before and after they're constructed. So how do you make the numbers stack up?
TRC is delighted to have again been honoured for our work on the Barwon South West adventure trails project with the project winning:
Parks and Leisure Australia Category: Leisure and/or Open Space: planning award at the Victorian/Tasmanian
Commendation at the Planning Institute of Australia National Awards