Product & Experience Development & Feasibility studies





Collecting and analysing visitor numbers and customer feedback can be vital for successful projects, and our feasibility studies generally include our own market research which we also provide to clients. TRC  has a proven reputation for no-nonsense and robust feasibility studies for large-scale projects through to small businesses. 

TRC  is recognized for innovation in identifying new products that will be attractive for a destination — whether they be tours, trails, accommodation, visitor facilities, services and transport.  We also help clients improve their business, products and services. Behind most sustainable tourism opportunities lies a sound feasibility study and a solid business plan.  Collecting and analysing visitor numbers and customer feedback can be vital for successful projects, and our feasibility studies generally include our own market research which we also provide to clients. TRC  has a proven reputation for no-nonsense and robust feasibility studies for large-scale projects through to small businesses. 

Behind most sustainable tourism developments lies a sound feasibility study and a solid business plan.  TRC  is frequently asked to provide professional independent advice on a project’s viability.  We have a proven reputation for robust feasibility studies tailored to clients’ needs and offering practical advice for achieving goals and investment.  The feasibility studies conducted by the company range from large-scale projects through to small business ventures.  Clients include development banks, private investors, central and local government agencies, development agencies, community organisations, SMEs and indigenous communities.

Our feasibility studies examine and assess financial, economic, social and environmental factors and model impacts on a region or community.  Collecting and analysing visitor numbers and customer feedback can be vital for successful projects, and specific market research can be included our feasibility studies.

Our assessments of project feasibility and likely social and economic impacts on regions and communities is often the key to achieving project funding and investment.  As part of our service, we can provide clients with a project prospectus to attract funding and investment.

Our services include:

  • Product identification and evaluation
  • Market analysis
  • Assessment of viability
  • Business planning
  • Financial analysis and projections
  • Economic impact assessment
  • Risk assessment
  • Social and environmental assessment
  • Stakeholder engagement

Case Studies
Product Development and Feasibility Studies

  • Analysis of freedom camping op...

    Freedom camping in New Zealand has shown strong growth over the last decade. Wellington is a popular spot for freedom ca...


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  • Albany Hotel Market Analysis a...

    TRC lead a multi-disciplinary team that developed a demand forecast for commercial accommodation in Albany, WA as a resu...


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  • Penguin island tourism demand ...

    An analysis of options to sustainably manage a small island off Rockingham WA and provide best practice ecotourism and c...


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  • Investment in Ben Lomond Skifi...

    A realistic and pragmatic assessment and recommendations for revitalisation of a small snow destination in northern Tasm...


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  • Queensland Ecotourism Investme...

    TRC led a multi-disciplinary team developing a government approach for seeking and assessing private and public sector e...


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  • Best Practice Guidelines for E...

    TRC developed these guidelines for the Australia-wide Tourism and Protected Areas Forum (TAPAF) to provide a consistent ...


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  • Cultural Tourism Investment in...

    Project for the Nepal Investment Board and International Finance Corporation assessing the potential of attracting susta...


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Who We Are:

TRC is a leading international tourism, recreation and conservation consulting business. For over 25 years, we have engaged with businesses, governments and communities to enhance people's lives and the places they live through sustainable tourism, recreation and conservation development.

Contact Us

Australia +61 2 64562722

New Zealand +64 4 4723114

[email protected]

www.trctourism.com