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INSPIRING SOLUTIONS FOR PEOPLE AND PLACES

TRC is a leading international tourism, recreation and conservation consulting business. For over 25 years, we have engaged with businesses, governments and communities to enhance people’s lives and the places they live through sustainable tourism, recreation and conservation development.

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Tourism Recreation Conservation

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We work with partners to deliver holistic solutions for destinations, from planning and product development to contemporary marketing strategies, and all while engaging key stakeholders to promote effective implementation.

Tourism planning, destination management and development

Tourism planning, destination management and development

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Recreational trails

Recreational trails

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Conservation, parks, protected areas and resource management

Conservation, parks, protected areas and resource management

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Product and experience development and feasibility studies

Product and experience development and feasibility studies

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Indigenous tourism planning and business support

Indigenous tourism planning and business support

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Tourism trails and destination packages

Tourism trails and destination packages

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Project case studies

All projects

Latest news

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TIA’s Tourism Summit Aotearoa

November 8th, 2018|

TRC Director Janet Mackay and TRC Consultant Tracy Johnston are currently attending the Tourism Summit Aotearoa. TIA’s Tourism Summit Aotearoa [...]

Tiaki Promise

November 8th, 2018|

TRC Tourism supports the Tiaki Promise. Tiaki means to care for people and place. “New Zealand is precious, and everyone [...]

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1 week ago

TRC Tourism

TRC Director Janet Mackay and TRC Consultant Tracy Johnston are currently attending the Tourism Summit Aotearoa. TIA’s Tourism Summit Aotearoa is the largest national annual event that brings together business and government leaders from all sectors of New Zealand’s big and fast-growing tourism industry. This year’s event focuses on destination stewardship and how tourism can work with a broad range of stakeholders to sustain and enhance communities throughout Aotearoa – economically, environmentally, culturally and socially. Tourism Industry Aotearoa - TIA ... See MoreSee Less

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1 week ago

TRC Tourism

TRC Tourism supports the Tiaki Promise. The Tiaki Promise is a tourism industry-led initiative that aims to encourage international and domestic travellers to act as “guardians of New Zealand.” Tiaki means ‘to care and protect’ in te reo Māori. #tiakipromise
100% Pure New Zealand
Click this link to find out more: www.trctourism.com/tiaki-promise/
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1 week ago

TRC Tourism

Snowy Monaro Destination Management Plan Workshops.
Contribute to the vision and future planning for the Snowy Monaro Region as a world class destination. The workshops will cover: A summary of what the project team has discovered so far, your input to positioning the region, the new opportunities, challenges and solutions. The two workshops will be held on November 12th 1.30pm-3.30pm and 5pm-7pm at the Altair Motel, Cooma. For more information or to register please contact lcheeseman@trctourism.com Please indicate which workshop you are interested in attending.
www.trctourism.com/snowy-monaro-destination-management-plan-workshops/
Snowy Monaro Regional Council
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What do our clients think?

Brook Waimarama Sanctuary Visitor Experience Strategy

TRC delivered a quality Visitor Experience Strategy for our organisation in a short timeframe. They took a practical approach that included gaining insight from the project’s key stakeholders and tied together the various elements of the project’s vision into a cohesive, actionable strategy.

Hudson Dodd | General Manager | Brook Waimarama Sanctuary Trust

Baw Baw Destination Action Plan, Marketing Plan & Recreational Vehicle and Tourism Signage Plan

TRC’s expertise in developing successful strategies regarding visitor economies and regional tourism proved extremely helpful to Baw Baw Shire Council when it sought guidance in enhancing its own Tourism Marketing Strategy, as well as in creating detailed action plans for three hero destinations across the Shire.

Mark Kestigian | Executive Manager Communications & Economic Development | Baw Baw Shire Council

Destination Management Plan for Destination Southern NSW

TRC prepared and finalised our Regional Destination Management Plan on time and on budget. TRC provided great professional advice throughout the project – they also took on board the view and guidance we gave. From the outset we wanted a strong partnership with our contractor and that is exactly what we got from TRC – beginning to end.

Shane O'Leary | General Manager | Destination Southern NSW

Wellington Regional Trails Framework

In 2017 TRC worked with land managers and stakeholders from around the Wellington Region to develop the Wellington Regional Trails Framework. TRC’s destination management expertise, experience and professional approach was critical to the success of this ambitious project, that has seen 11 different agencies align their approaches and come together to move Wellington from an ‘under the radar’ network of tracks to a world class trails destination for residents and visitors alike.

Sarah Murray | Community Partnerships Manager | Parks, Sport and Recreation | Wellington City Council

Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park

TRC Tourism’s Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park exceeded expectations. The case it presents for a new, nationally significant tourism product is so compelling it has attracted immediate government investment and presents exciting opportunities for private investors and Aboriginal Traditional Owners.

Mac Moses | Director Planning | NT Parks and Wildlife Commission

Hamilton and Waikato Tourism Opportunities Plan

During 2016, the TRC team worked with Hamilton & Waikato Tourism and regional stakeholders to develop a comprehensive Tourism Opportunities Plan to identify opportunities for new and improved visitor experiences that had the greatest potential to drive growth. The TRC team brought significant experience in destination management and planning and a fresh perspective to the project. They were excellent to work with, engaged effectively with stakeholders and applied critical insights and analysis to complex issues.

Kiri Goulter

Tourism Infrastructure Audit for Northern Tasmania

Tourism Northern Tasmania set out to define the private and public sector investment needed to sustain intelligent growth in the visitor economy for the region. TRC and their associates provided the well-rounded analysis, consultation and reporting that resulted in a clear vision of what to develop, where across Northern Tasmania. Less than six months from endorsing the final work and we are already seeing significant progress on three key infrastructure projects as well as active interest from private sector investors to take on opportunities profiled in work.

Chris Griffin | CEO | Tourism Northern Tasmania

Mulligans Flat Woodland Sanctuary Concept and Interpretation Plan

I really appreciated the TRC Team’s professional and honest opinions in the final report and the thorough and thoughtful approach with our stakeholders.

Jasmine Foxlee | Manager Community and Visitor Programs (Acting) | Parks and Conservation Service (PCS) | Environment and Planning Directorate

Coastal Pacific Trail Feasibility Assessment

With the November 2016 Kaikoura Earthquake, a potential opportunity was raised to develop a cycle trail from Picton to Kaikoura. TRC were engaged to perform an initial feasibility investigation. TRC were very professional and were able to provide independent guidance in their report on how governance structures should be set up should the project proceed, with likely jobs generated for the region. They delivered on time and to budget.

Richard Coningham | Manager Assets and Services | Marlborough District Council

Queenstown Trails for the future 2015-2025

From the outset the TRC team were responsive, intelligent, forward thinking and always available. The Queenstown Trails Trust worked with the TRC team in 2015 to craft a 10 Year Strategic Plan. The nature of our business involves very important stakeholders, great vision and many face to face meetings to form our plan. . The result of this partnership being a very robust and well thought out plan that we are proud to utilise to assist us in setting the future path of the Queenstown Trails Trust. Interestingly – TRC also formulated the original Trails Trust plan way back in 2004 – it was great to have the opportunity of working with TRC again as they truly understand our business.

Mandy Kennedy | CEO | Queenstown Trails Trust (New Zealand)

Visitor Experience Strategy for Tidbinbilla Nature Reserve

In engaging TRC Tourism the ACT Parks & Conservation Service was seeking to develop a holistic Visitor Experience Strategy for Tidbinbilla Nature Reserve. As an iconic destination Tidbinbilla is ideally positioned to leverage from the emerging nature based tourism appetite for authentic experiences in a natural setting. Working with all stakeholders in a collaborative, intuitive manner TRC Tourism delivered a high quality outcome. A strategic blue print for the future.

Brett McNamara | Regional Manager | Tidbinbilla Nature Reserve, Namadgi National Park