GOOD FOR PEOPLE, GOOD FOR PLACES
Some destinations and businesses have already embraced the need for change and are true leaders in meeting a sustainable balance. They are viewing tourism through a different lens – tourism that comes with a broader range of benefits But how do we achieve this? Ecotourism, sustainability, green business, green destination, culturally responsible, buy local, buy green, enviro friendly…there are so many terms out there nowadays, it can all seem a little confusing and sometimes a bit too hard basket. What does it all mean and how can our business or destination achieve all these things? The bottom line is simple, it’s about tourism for good. Good for people, good for places.
In fact, you’d probably be surprised to find you are already planning, investing, managing and delivering tourism for good in many ways. And you should be recognised for this. Operating in accordance with Ecotourism Australia (representing Australia, New Zealand and the Pacific), the Global Sustainable Tourism Council’s (GSTC) principles and New Zealand Tourism Sustainability Commitment Goals, ECO Certification celebrates best practice – ecologically, economically and socially on a world stage.
The COVID-19 pandemic has established new travel desires, particularly in nature and regenerative travel – leaving a place better than you found it. It goes beyond traditional ‘minimal impact’ tourism and instead focusses on how visitors can contribute environmentally, economically, culturally and socially. It’s about choosing quality over quantity and measuring success in terms of the health and wellbeing of people and places, as opposed to the ultimate dollar value.