PEOPLE AND PLACES MATTER
Balancing the needs of the community with those of visitors is critical to protecting the very nature and culture of the places that make our world so special. TRC Tourism is working with clients from all over the world to redefine the purpose of tourism and the benefits it can bring. It’s the good side of tourism that we need more of — the one that gives back to the people and the places we visit.
Planning with purpose is about prioritising the benefits tourism can bring for everyone. It’s about amplifying the quality of tourism over the quantity or volume of tourism. It’s about maximising the quality of life for host communities, protecting our ecosystems, our cultures, and the quality of experiences offered for visitors. Instead of thinking about how much value we can extract from tourism, here at TRC Tourism, we think about how many benefits we can generate from tourism for the people and the places we love.
TRC is committed to the application of the United Nations Sustainable Development Goals (SDGs) and the New Zealand Tourism Sustainability Commitment. TRC is a member of the Global Sustainable Tourism Council (GSTC), and our team holds GSTC Professional Certificates in Sustainable Tourism. Our team of sustainable tourism practitioners provide practical advice on how to maximise the social, economic, environmental and cultural benefits of tourism.